December 18, 2019

What Is Sustainability And Why Should You Care?

The world is in ecological overshoot: our demand for natural resources is exceeding

Earth’s biocapacity to regenerate them, with humanity currently consuming the

equivalent of 1.7 planet Earths. To put that in perspective, according to the Global

Footprint Network, we will have exhausted nature’s budget for the entire year of 2019 by

July 29.

That’s not good. It means that for the remaining five months, the world will be draining

its resource stocks, liquidating ecological assets - think overfishing - and accumulating

carbon dioxide, the major contributor to global warming, in the atmosphere. With all of

this, comes pollution, loss of fauna and flora, climate change, limited resources... and

the list goes on. This unbalance between what we’re taking versus what the Earth can

give is already producing dire consequences - with direct hits on the economic

prosperity, health, and wellbeing of communities worldwide.

But, in all truth, that’s nothing compared to what future generations will experience if we

keep the pattern going. There isn’t a single, all-encompassing solution, but there are many ways to address the

matter. The past decade has seen a rise in awareness on the level of impact of our

individual actions and, with it, a heightened urgency on the need to encourage

sustainability on a personal level. The message now is simple: each one of us should be

doing their part.

Yet, while the word sustainability has become an everyday topic, for most of us, the

concept is still intimidating. Do we even have a good grasp on what it really means?

Simply put, being sustainable means using the planet’s resources in a way that doesn’t

degrade the environment and compromises our future generations. It’s about changing

how we think, the way we approach problems, and, most importantly, recognizing that

we are all in this together.

And it’s with that in mind that brands like Pauji Outdoors are bringing simple solutions

that encourage each one of us to begin adopting environmentally-conscious practices

in our daily routines. We believe that it starts with small steps and we’re finding

innovative ways to help you take yours.

Here are three little ways to be more sustainable, starting today:


1. Reduce, reuse, recycle.

The goal is to reduce waste. Of course, the best way to go about it is by producing as

little waste as you can, then reuse and recycle the rest. The best way to go about it?

Turn down plastic​. Take your reusable Pauji cutlery set with you everywhere, buy a water

bottle to carry around, use your own bags for grocery shopping, purchase products with

the least amount of packaging. The more you do it, the more attention you’ll pay to your

personal plastic habits.


2. Eat seasonally and buy locally

Those bananas you bought that were shipped from Colombia required a lot of fossil

fuels to transport, emitting much more greenhouse gases than the locally-grown

bananas do. Eating seasonally is also a good idea since it helps support local

sustainable farmers... not to mention the food tastes much fresher.


3. Use energy wisely

You can help decrease the demand for fossil fuels, which in turn reduces global

warming, by using energy more wisely. Avoid blasting your AC and turn down the heat

when not in the house. Use less hot water, turn off the lights, and unplug those

electronics that are just sitting there (your printer/scanner, your phone charger, etc).

And of course, ride bikes and take public transportation more often.


In the end, our prosperity depends entirely on the health of our ecosystem. The only way

we can thrive is by learning to live in harmony with the planet. It’s a big challenge, but we

can overcome it. So we’re taking action.