What Is Sustainability And Why Should You Care?
The world is in ecological overshoot: our demand for natural resources is exceeding
Earth’s biocapacity to regenerate them, with humanity currently consuming the
equivalent of 1.7 planet Earths. To put that in perspective, according to the Global
Footprint Network, we will have exhausted nature’s budget for the entire year of 2019 by
That’s not good. It means that for the remaining five months, the world will be draining
its resource stocks, liquidating ecological assets - think overfishing - and accumulating
carbon dioxide, the major contributor to global warming, in the atmosphere. With all of
this, comes pollution, loss of fauna and flora, climate change, limited resources... and
the list goes on. This unbalance between what we’re taking versus what the Earth can
give is already producing dire consequences - with direct hits on the economic
prosperity, health, and wellbeing of communities worldwide.
But, in all truth, that’s nothing compared to what future generations will experience if we
keep the pattern going. There isn’t a single, all-encompassing solution, but there are many ways to address the
matter. The past decade has seen a rise in awareness on the level of impact of our
individual actions and, with it, a heightened urgency on the need to encourage
sustainability on a personal level. The message now is simple: each one of us should be
doing their part.
Yet, while the word sustainability has become an everyday topic, for most of us, the
concept is still intimidating. Do we even have a good grasp on what it really means?
Simply put, being sustainable means using the planet’s resources in a way that doesn’t
degrade the environment and compromises our future generations. It’s about changing
how we think, the way we approach problems, and, most importantly, recognizing that
we are all in this together.
And it’s with that in mind that brands like Pauji Outdoors are bringing simple solutions
that encourage each one of us to begin adopting environmentally-conscious practices
in our daily routines. We believe that it starts with small steps and we’re finding
innovative ways to help you take yours.
Here are three little ways to be more sustainable, starting today:
1. Reduce, reuse, recycle.
The goal is to reduce waste. Of course, the best way to go about it is by producing as
little waste as you can, then reuse and recycle the rest. The best way to go about it?
Turn down plastic. Take your reusable Pauji cutlery set with you everywhere, buy a water
bottle to carry around, use your own bags for grocery shopping, purchase products with
the least amount of packaging. The more you do it, the more attention you’ll pay to your
personal plastic habits.
2. Eat seasonally and buy locally
Those bananas you bought that were shipped from Colombia required a lot of fossil
fuels to transport, emitting much more greenhouse gases than the locally-grown
bananas do. Eating seasonally is also a good idea since it helps support local
sustainable farmers... not to mention the food tastes much fresher.
3. Use energy wisely
You can help decrease the demand for fossil fuels, which in turn reduces global
warming, by using energy more wisely. Avoid blasting your AC and turn down the heat
when not in the house. Use less hot water, turn off the lights, and unplug those
electronics that are just sitting there (your printer/scanner, your phone charger, etc).
And of course, ride bikes and take public transportation more often.
In the end, our prosperity depends entirely on the health of our ecosystem. The only way
we can thrive is by learning to live in harmony with the planet. It’s a big challenge, but we
can overcome it. So we’re taking action.